#1 Sales Challenge

It's no surprise that there are literally
thousands of books on selling - after all, there
is a lot to learn in order to become a top
salesperson.

In fact, I never stopped learning about sales,
whether it was reading books, listening to CDs,
going to seminars, or attending sales training
from my employer.

When looking at everything we're taught in sales,
the list of skills runs the gamut -

- Prospecting
- Qualifying
- Objection handling
- Presenting
- Profit justifying
- Solution development
- Referral selling
- Follow-up

…and so much more.

In fact, just one of those subsets can be drilled
down and made into an entire category of its own.
Take sales closing for example - there are entire
books, programs, seminars, and even entire selling
systems and methodologies that revolve around
closing tactics.

After all, it makes sense, doesn't it? Closing is
the culmination of all selling! As I like to point
out, we're not paid to prospect, or show up for
meetings, or go to networking events, or even meet
with prospects. We're only paid to make sales.
That's it. That's the entire concept of commission
payment.

There's something that's frequently overlooked,
though, and it's this: All of the closing tricks,
tactics, strategies, and even real-world skills
and experience won't do you any good unless and
until you have someone to close!

And therein lies the #1 fallacy and the basis of
all the counter-intuitive thinking that powers the
world of sales and sales training: Most
salespeople spend 90% of their time learning how
to develop and close leads, but once they get out
in the real world, 90% of their time is spent
simply looking for someone to sell to!

Does that really make any sense? I don't think so.

Let's take it a step further: Let's say we have
two salespeople. One is a master closer, who can
sell anything to anyone without objections.

The other can't "close the lid on a jar" as the
saying goes. If he happens to make a sale, it's
because he got lucky and the customer was going to
buy anyway.

But there's a catch: The first salesperson, the
master closer, has no leads, and no reliable way
of getting them. The second, the one with no
selling skills, has a pile of leads on his desk
and more coming in every day.

Which one will be more successful?

The answer is easy, and I know it's true from
real-life experience: The second salesperson, the
one with little selling skill but piles of leads,
is going to make more money than the master closer
who has no one to sell to. The reason is that you
can't close a sale unless and until you have
someone to sell to. Or, as simple math tells us,
0 x 0 = 0.

On the other hand, a certain percentage of your
market will buy from you no matter what - *IF* you
can manage to uncover and find those people. Or,
as I teach in my systems, how to get those people
to find YOU.

When you're ready to stop spending day after day
frustrated because YOU don't have enough people to
sell to, it's time to get a copy of my Never Cold
Call Again® system. I'll even let you 'try before
you buy' it for a full 30 days. You can request
your copy here -

 https://www.nevercoldcall.com/ordernow.php

We'll ship the complete package direct to your door.
If you don't like it for any reason, simply send it
back to the return address on the package and
you'll never hear from us again. It's that simple.

If you're still not sure for any reason, please
click on the "see reader reviews" in the
upper-right hand corner of that page for real
world examples of the success people are
having with it.

To your success!
Frank Rumbauskas